Wine branding & soul

He is filled with new, refreshing ideas and has the ability to spot market opportunities before anyone else does. But Derrick will not sell his soul: he stands firm for Fairtrade and organic; a fair chance for people and nature. He combines a clear vision with the enthusiasm and stamina needed to transform opportunities into real, successful projects. 

Derrick believes in the power of a strong (personal) brand. Whether it’s a wine, a country or an individual. A good brand touches the consumer with its honesty, by telling an authentic story. A successful brand makes real contact with its target group and is able to gain fans that way.